Three Tips for Picking a Domain Name


When you create a free website on, your site’s default address will look something like When you’re ready to build your professional presence, buying a custom domain — such as — is a great next step to personalizing your site and carving out a space for your business online.

You can register a domain in a few clicks, but choosing the right name for your site can be a challenge. Here are a few tips to consider before you settle on a domain name.

Choose a Domain that Represents Your Website

If you’re a professional such as a freelancer, artist, or consultant, your domain should represent who you are or what you do. You can claim your own name as a URL or incorporate your profession in your domain. 

Elizabeth Hunter is a fantasy and paranormal romance author. Her domain,, includes her name and hints at what you’ll find on her website.

Screen Shot 2015-11-04 at 5.57.50 PM

Your business domain should be consistent with your business name and branding across social media platforms. Take a peek at comedy blog The Annual: they registered, which is in line with their name, branding, and overall purpose.

Screen Shot 2015-11-02 at 2.53.49 PM

Screen Shot 2015-11-04 at 11.08.47 PM Screen Shot 2015-11-04 at 11.10.46 PM

Choose an Easy Name to Remember

Your domain name should be easy to say and remember. Domains that are long or difficult to spell might confuse your customers instead of getting them to your website. Puns can be fun, but not at the expense of clarity. If it takes more than seven seconds to explain your domain, it’s probably too confusing.

Visual artist Emily Jeffords blogs at, which is both easy to say aloud and read on paper.

Screen Shot 2015-11-04 at 6.27.41 PM

Chaitanya Chunduri runs the marketing blog, a simple and clever combination that’s easy to retain.

Screen Shot 2015-11-05 at 12.43.46 AM

Make Sure It’s Available

Don’t panic if the domain you want is already taken! In addition to popular Top Level Domains like .com and .net, offers other extensions, including .org, .co, .me, .biz, and more. 

Screen Shot 2015-11-04 at 12.53.44 AM

Richard Gendal Brown, a professional in the field of technology and global financial markets, blogs at He snagged a short and relevant URL using the .me extension, which looks both personal and professional.

Screen Shot 2015-11-04 at 6.27.12 PM

A fun trend in domains is getting creative with extensions. Well-known sites like, the social bookmarking site, and, the link-shortening tool, make use of unique extensions beyond .com. Our very own staff member Michelle Weber made her extension a part of her photoblog’s full domain name

Screen Shot 2015-11-04 at 6.20.16 PM

If you register the perfect domain name, don’t let it expire accidentally. You can set up annual automatic renewal for your domains. Renewals are processed 30 days before the domain expires, so you’ll get a heads up if there’s a problem with your payment.

Ready to take the next step? Claim your personal web address, starting at $18 per year, through We streamline the registration, mapping, and setup process so your new address is up and running in no time.

Whatever you choose, always be sure to double-check spelling before you confirm registration. Already have a domain registered elsewhere? Find out how to map it to your website.

Planning on Turning Your Website into a Lean Mean Marketing Machine?

Our Premium and Business plans include a custom domain and loads of other features like access to premium themes, advanced customization, more space for your photos and videos, and stellar customer support.

Try a plan for 30 days. (Note that for the domain registration-related portion of the upgrade, the refund window is 48 hours.)



Filed under: Domains

Leave a Reply