Early Theme Adopters: Kelly


Kelly, which was designed by Automattic’s own Kelly Hoffman, is an inviting, fun theme for bloggers of all stripes. Its clean, one-column layout makes it perfect for text-heavy posts, but can be just as ideal for a tumblelog-like stream of images.

With bold featured images, the ability to customize the header and the background, and three widget areas in the site’s footer, you can make it your own with just a few quick tweaks. Here are some examples of the theme’s versatility.

Curated Style

curated style

Curated Style, a Toronto-centered fashion blog, makes great use of Kelly‘s out-of-the-box look. The theme’s cursive font in the header injects a stylish playfulness, while the generous white space in the posts makes the images of Toronto’s fashion scene stand out.

The blogger behind Curated Style effortlessly added a few personal touches, like a patterned custom header image, a splash of bright pink in the custom background, and an easy-to-navigate custom menu.

The Lens Less Traveled

lens less traveled
Created by a photoblogger based in the Southeast (of the US), The Lens Less Traveled shows how radically different Kelly can look with just a few small changes.

The site uses a more neutral palette than the theme’s trademark bright greens and pinks, as well as a serif custom font instead of the default cursive. The focus is squarely on the gorgeous photography, like the picture above, taken in a state park in Georgia. The splashy featured image in each post creates a particularly striking effect, drawing viewers in and enticing them to explore more.

Lorenzo Setale

lorenzo setale

Taking Kelly in a very different direction than its default design, Italian software developer and entrepreneur Lorenzo Setale recognized the theme’s inherent strengths, and used them to create a tailor-made look for his site.

The dark background and sans serif font join forces to become a modern, clean canvas for Lorenzo’s thoughts, while the theme’s original focus on readability and balance stay as effective as ever.

Have you customized Kelly as well? Is there another theme you’d like to see featured in this series? We’d love to hear your input!


Filed under: Customization, Themes

Leave a Reply